Bell Electra Domed Ringer Peace Outta This World

Introducing the all-new Loma helmet—designed for riders whose adventures aren’t defined by the surfaces beneath them.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling.

Where versatility meets fun.

The Electra Townie® defined the comfort bike category 20+ years ago. More than just a frame, it's an icon setting the standard in style, simplicity and fun.