Bell Electra Ringer Vanilla

When we say that “we’ve been here for years”, we’re not kidding. The So Cal Flyer has been in the SE lineup for 15+ years! The frame features stiff Floval tubing, an internal headset, sealed bearing mid-bottom bracket, and wide rear stays.

Electra helmets: Making messy hair cool since 2016.

The lightest SPD pedal for Road or Gravel bikes.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun.