Blackburn Core Mini Pump

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling.

Electra helmets: Making messy hair cool since 2016.

From neighborhood adventures to family trail outings, this built-for-kids mountain bike makes it easy for young riders to enjoy the bike life. The frame design and components inspire confidence and control as they develop their skills.

Let people know you’re coming through. And do it in style.

They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy.