Electra Domed Ringer Bell Richie

Electra helmets: Making messy hair cool since 2016.

Objects in mirror are more awesome than they appear.

Full-tilt-boogie trail capability meets hardtail purity and simplicity. That's the Habit HT. Minimum fuss. Maximum fun.

Quick As You Like - A swift, sporty bike that’s perfect for getting a workout, city cruising or just getting out and feeling good.

This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable.