Electra Helmet Lifestyle Coconut

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun.

Always Game An amazingly capable, versatile gravel road bike. Built for chasing horizons, exploring routes less travelled or accelerating your commute.

Explore further. Ride freer. An amazingly capable, versatile gravel road bike. Built for chasing horizons, exploring routes less travelled or accelerating your commute.

Let people know you’re coming through. And do it in style.

The Crux DSW is more than the lightest alloy gravel bike ever made.