Electra Helmet Lifestyle Coconut

The Electra Townie® defined the comfort bike category 20+ years ago.

The 29" Big Ripper has a legendary history—it was the first 29" BMX bike ever produced! Its Floval tubing frame with Looptail rear end has strong ties to the original legendary PK Ripper.

Electra helmets: Making messy hair cool since 2016.

Let people know you’re coming through. And do it in style.

The Recon 1.0 was made for riders who set out on two wheels to seek the great outdoors