Electra Helmet Lifestyle Coconut

Let people know you’re coming through. And do it in style.

The Boardwalk is a no nonsense super burly beach cruiser.​ Thick 12 gauge spokes, rustproof chain, and alloy frame will last you a very long time!

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun.

Electra helmets: Making messy hair cool since 2016.

The revolution started here. Townie® was born from an idea that challenged the sacred geometry of bike design and created a completely different riding experience.