Electra Helmet Lifestyle Coral

The new Oi Luxe is luxe in every sense of the word. It's CNC machined ringer and brass dinger, stitched 'vegan' leather shim and metal injection moulded stainless steel, make it a pleasure to have on your handlebars.

Always Game An amazingly capable, versatile gravel road bike. Built for chasing horizons, exploring routes less travelled or accelerating your commute.

Nothing puts a damper on an adventure more than a ticket. That’s why we designed the PlateMate to ensure your plate stays visible on your vehicle.

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling.

Explore further. Ride freer. An amazingly capable, versatile gravel road bike. Built for chasing horizons, exploring routes less travelled or accelerating your commute.