Electra Lifestyle Helmet - Bora Bora Blue

The mountain bike experience starts here. With a redesigned frame that’s now lighter and more durable, along with a smooth-riding suspension fork, thru-axle hubs*, and a 1x drivetrain*, this aluminum hardtail is everything an aspiring MTB rider needs to ev

here are days when you need to brave cold and the elements, and our AmFIB jacket provides the necessary wind-proof, water-resistant protection to do it comfortably.

The Townie Go! 7D EQ is the e-bike for everyone, combining comfort and control with the power and fun of an e-bike. Go faster, farther and have more fun with an integrated battery, 3 levels of support, 26" tires, and Electra's Flat Foot Technology®

Road Reimagined Go long, go short, go fast. This is WorldTour performance for real world rides.

From neighborhood adventures to family trail outings, this built-for-kids mountain bike makes it easy for young riders to enjoy the bike life. The frame design and components inspire confidence and control as they develop their skills.