Ergon GP4 Grips - Black/Gray, Lock-On, Large

Electra re-envisioned the riding experience of the classic beach cruiser with modern styling and elevated comfort.

They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. But that one step, or in our case pedal stroke, can be life-changing—and there's no better machine to take the plunge.

Perfect for surfers who like to ride more than just waves.

Everything you need to tap into the pure and simple joy of riding a bike.

They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. It can be life-changing, however, and there's no better machine to take the plunge with than with the Roll.