MSW PC-110 Composite Bottle Cage, Neon Green

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun.

THE ESCAPE MIPS® HELMET IS DESIGNED FOR URBAN RIDERS SEEKING MODERN STYLE AND PROTECTIVE CAPABILITY, PLUS ENHANCED VISIBILITY TO STAND OUT IN BUSY, CROWDED ROADS AND STREETS.

We created the endurance road category two decades ago proving that high ergonomics means high performance.

With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology®, the Townie® 7D is the best-selling bike in the U.S.

They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. But that one step, or in our case pedal stroke, can be life-changing—and there's no better machine to take the plunge.