Electra Chicken Dance Domed Ringer Bike Bell

Let people know you’re coming through. And do it in style.

Electra helmets: Making messy hair cool since 2016.

The mountain bike experience starts here. With a redesigned frame that’s now lighter and more durable, along with a smooth-riding suspension fork, thru-axle hubs*, and a 1x drivetrain*, this aluminum hardtail is everything an aspiring MTB rider needs to ev

Introducing the all-new Loma helmet—designed for riders whose adventures aren’t defined by the surfaces beneath them.

Introduce the rider you are today to the one you’ll be tomorrow. The Edge® 540 cycling computer offers targeted adaptive coaching when used with your compatible power meter and heart rate monitor.