Recreational

Electra re-envisioned the riding experience of the classic beach cruiser with modern styling and elevated comfort.

Electra re-envisioned the riding experience of the classic beach cruiser with modern styling and elevated comfort.

Simply elegant. Casually cool. As a beach cruiser should be.

Movement That Moves You An ebike that elevates the art of getting around. Function meets pleasure. Comfort meets capability. Speed meets style. From point A to point B, or to no point in particular – it's your best way there.

Townie Go! has re-entered the chat with a fresh, new look and more power.

The Townie Go! 7D EQ is the e-bike for everyone, combining comfort and control with the power and fun of an e-bike. Go faster, farther and have more fun with an integrated battery, 3 levels of support, 27.5" tires, and Electra's Flat Foot Technology®.

The Townie Go! 7D EQ is the e-bike for everyone, combining comfort and control with the power and fun of an e-bike. Go faster, farther and have more fun with an integrated battery, 3 levels of support, 26" tires, and Electra's Flat Foot Technology®

They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. But that one step, or in our case pedal stroke, can be life-changing—and there's no better machine to take the plunge.

They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. It can be life-changing, however, and there's no better machine to take the plunge with than with the Roll.

For a day at the beach or just cruising around town, the Sun Retro is your new best friend. A refresh on our classic cruiser design, the Retro stays true to the spirit of simplicity while adding modern design cues and our refined geometry for the perfect r

NEXT LEVEL CHILL All about the chill factor? These cruisers keep riders laid back and at ease while cruising to the beach with friends.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun.

The June Series will steel your heart with its custom Tuesday frame engineered to withstand the elements of the beach, while ensuring a fun ride to every destination from the city to the sand.

If comfort is number one on your must-have list, the Tuesday March Series is designed for you. Our most comfortable bikes ever, the March Series will have you rolling by the sea in plush comfort.

The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience.

PEDAL TO WORK, MEET FRIENDS FOR COFFEE OR BUILD UP FITNESS ON THE BIKE PATH. ALIGHT FITS RIGHT INTO A FUN, HEALTHY LIFESTYLE.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun.

Everything you need to tap into the pure and simple joy of riding a bike.

The Tallest Cruiser Around!

With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology®, the Townie® 7D is the best-selling bike in the U.S.

The revolution started here. Townie® was born from an idea that challenged the sacred geometry of bike design and created a completely different riding experience.

Tuesdays are intentionally designed so that anyone can just hop on and go.